The BID (Business Improvement District) Special Events and Marketing committee came up with a new billboard idea.
The billboard (at US1 and 27 Avenue) for November and December may be "weather reports," which are much better than the post-it notes that are there now.
They will have sayings like "Partly Weird," "Easy Breezy," or "Partly Funny," in muted colors, and on the bottom right, it would say "Coconut Grove" and maybe a tag line like, "A state of mind."
Most were surprised that this long-term approach would be used since it is more of a branding issue and does not address the "911 situation" that seems to be of dire need in the way of bringing business to the Grove.
Liliana Dones (shown here before the board), came up with some other ideas which most in the audience liked and almost got to vote on, but at the last minute one or two people on the BID committee made the decision for the other style.
Liliana's ideas were computer related and used the "escape" key as the focal point. Also, they listed the various events happening in the Grove from the Arts Festival to the Antique Market and even Snow Days, which will be one of the themes on Sundays during December (Virginia Street may be closed and snow may fill the street every Sunday).
This would seem to bring people right in since it lists the events and dates and is basically a calendar of events right there on the billboard (actually that might work, an actual calendar with all the dates filled in with events, specials, etc.)
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