Wednesday, December 23, 2009

Our own guests are avoiding us

An interesting fact came up at a recent Village Council meeting. Felice Dubin, Council Member, and co-chair of the Merchant's Group, who is organizing "Sail the Grove," a concept to promote the Grove's merchants to the thousands of sailors who pass through during a six month sailing season.

Felice claims that the sailors, who stay in Grove hotels and who compete in the water off our shores daily, actually leave the Grove to head to South Beach, Mary Brickell Village and other places to hang out and have fun. So they are here all day sailing and then when it comes time to have fun, they don't even think of the Grove, they head to other areas.

The Great Grove Amazing Race is coming, which is one event on December 28, that will entail a large group from the Orange Bowl Youth Regatta scattered all over the Center Grove, playing a version of The Amazing Race (like the tv show). We'll give more details about this over the weekend.

One lady who spoke at the Village Council, said that her group, called "And the Women Gather" meets monthly at the Ritz Carlton. After their meeting, they actually avoid the Center Grove and head north to Brickell or South Beach. She says that their perception is that the Grove is over, it's no fun anymore, it's not like the old days, so they bypass it and go to other areas to eat, drink and have fun.

This is the problem. This is the perception that needs to be changed.

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