The Mad Hatter Festival worked and so did Snow Days. It's not quite sure why the Saturday Night Block Parties did not. The BID put a lot of effort into them, they really worked hard each week to bring the best they could to the block.
They studied the block parties and realized that they drew families early in the evening, from about 6 to 8 pm and after that, the party crowd showed up to eat, hang out and especially hear live music. Those were hopefully the big spenders for the evening.
When the bands stopped at 10:30 pm, the crowds left immediately, so they tried keeping the bands until 11:00 and that worked, the crowds stayed. And then they tried 11:30 and the crowds stayed.
There is a limit to how long outdoor music can be played (I think 11 pm is the actual cut off time), so it's an interesting dilemma that the BID and Commodore Plaza has, trying to juggle the families earlier and keeping the party crowd out later.
Perhaps if a bit of the Mad Hatter can mix in with the Snow Days and jumble in the best of the block parties, something new can emerge.
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