As part of the one-year test, Parking Meter Maps Systems will offer affordable advertising on each meter. The ads will be rotated every six months to accommodate new advertisers and will be maintained on a regular basis in order to assure a clean, high-quality presentation. Community activities, such as festivals and meetings highlighted on the map, will also be updated. In addition, a QR code will appear on each map to allow merchants to target potential customers in the area via SmartPhone technology in order to offer special promotions or discounts in real time, thus creating new business and valuable revenue for Coconut Grove businesses.
“We are always looking for innovative ways to generate new revenue streams for the City of Miami while adding value to the local community,” said Arthur Noriega, Chief Executive Officer of Miami Parking Authority.
MPA will receive 25 percent of all advertising revenues. The Authority will not be responsible for expenses in connection with the operation, installation or maintenance of the project. “Although actual value of the ads will be determined during the test period, it is anticipated that a gross annual revenue exceeding $40,000 from 30 meters is a realistic working number, which could generate $10,000 for MPA,” stated Marshall Steingold,” President of Parking Meter Map Systems.
The pilot project will be supported by a public information campaign aimed at raising awareness and sparking interest in the community. It would be cool if the MPA used the money earned to offset parking fees, in other words, give us free parking in Coconut Grove, but then we are back to square one because what would we need the parking meters for then? They would end up being just billboards, which I guess they are now with the maps. But honestly, maybe only Sundays we could have free parking or weekends.
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