"Stop Grove Bay" website up and running

The next step in the fight to stop the Grove Harbour waterfront project has begun. The Stop Grove Bay website is up and running here: http://stopgrovebay.com. Their goal is to raise $75,000 before election day, which is November 5.

As you know, the developers and local politicians have now started to campaign heavily for the project. The consensus is that most Grovites do not want the project to proceed as-is. Many feel that there are too many questions about the project and the scope of the project is just too large for the waterfront.

All money raised will go toward the cause.

The digital marketing firm and campaign manager are paid consultants. No one involved in the core management group "Community Coalition" will receive any compensation for their time, but will be reimbursed for out of pocket expenses such as printing costs, mailing costs and the like.

WHAT YOUR DONATION WILL BE USED FOR:

PRINT CAMPAIGN
Print Flyers and Posters
Currently 5000 Flyers are being Distributed.
Print Additional Graphic Materials as needed.
Hire and Manage workers to be present at pending Special Events in the grove and elsewhere.
Hand out Flyers
Field Questions
Develop Name Lists/ Email lists

DIGITAL MARKETING FIRM
They have retained a DIGITAL MARKETING EXPERT
Handle all aspects of Web Development Including:
Create a High Quality Web / Social Media presence w/ AV integration
Build an issue website to disseminate information and collect donations through PayPal 
Build a Facebook Page
Instagram Gallery integration
Twitter Integration
Web Based / Media / Press Coordination
Develop SEO- Search Engine Optimization
Incorporate Google Analytics and Webmaster tools for data mining

Email Campaign Development
Access / Employ  Voter Email Lists
Direct EMAIL Donation Solicitations
Website Traffic Generation

CAMPAIGN ADVISOR
They have retained a CAMPAIGN ADVISOR to:
Obtain and employ Local Voter Lists -
"Voter Activation Network"
"Nation Builder" 
to accomplish the following: 
Hire Operators and Manage Phone Bank Operations
5 callers anticipated to reach as many voters as possible
Hire and Manage Door to Door Canvassing
42 canvassers doing field work
Manage Data obtained from above activities
Hire and manage Poll Works on Election Day.
Field Voter Questions
Hand out Flyers